Brand assets: 3D Illustrations

To stand out in a saturated mobility market, Cabify needed a flexible visual language. I led the transition, modeling our own fleet to ensure brand consistency and creative freedom across all digital touchpoints.

The shift to 3D was a strategic success. Integrated into our Paid Media campaigns, these assets reached over 15M impressions and achieved a 0.3% CTR. This project proved that a innovative visual strategy is a direct driver for user acquisition and business growth.

Team spotlight

The development of Cabify’s visual identity involved many members of the design team, but I would like to give special recognition to Ana Porta, as our 3D designer.

To stand out in a saturated mobility market, Cabify needed a flexible visual language. I led the transition, modeling our own fleet to ensure brand consistency and creative freedom across all digital touchpoints.

The shift to 3D was a strategic success. Integrated into our Paid Media campaigns, these assets reached over 15M impressions and achieved a 0.3% CTR. This project proved that a innovative visual strategy is a direct driver for user acquisition and business growth.

Team spotlight

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