Cabify Creative Campaings
This is a selection of projects I’ve worked on for Cabify, covering all their primary audiences. While each campaign features a unique visual style, they are all aligned with the core brand guidelines.
Driver CampaignThis awareness initiative centers on a visual narrative inspired by tranquil roads at sunrise, reinforcing associations of comfort, stability, and professional fulfillment for our driver partners.
Rider Acquisition CampaignTo drive user growth, we leveraged personalized messaging that addresses the "when, how, and why" of our audience’s travel choices. This campaign features our distinctive brand illustration style, using diverse landscapes to visualize the variety of journeys Cabify facilitates.
Cabify for Business CampaignThis strategic initiative highlights the Cabify para Empresas service by showcasing its benefits during critical professional moments. The creative execution was designed to strengthen brand awareness and increase mental availability within the corporate sector.
Team spotlight
I managed the design and motion team for these initiatives. I would like to extend particular recognition to Ana Cruz and Magalí Bazzi, whose contributions as graphic and motion designers were pivotal to the success of these campaigns.